The objective of this course is to provide the understanding of new product development, starting from product content, industrial trends and background, toward market launching. This course examines consumer demand and behavior, marketing planning, promotion, advertisement, and information system management, as well as distribution channels, market research, and product development process, with the key focusing tools from marketing online.

Pre-requisite: None

Designed for: Post graduated

เป็นการอบรมเชิงปฏิบัติการในการนำแผนปฏิบัติราชการระยะ 5 ปี (2566-2570) ไปสู่การปฏิบัติ